Each year we have seen big increases in traffic on Black Friday, but as we have grown it has been harder and harder to keep up the pace of growth. You can only grow 100% for so long. We thought we hit that wall in 2010 when our Black Friday scan growth was only 317% compared to 415% in 2009. Somehow we broke through not only our 2010 number, but also our 2009 record – scan volume on Black Friday this year was 535% higher than our baseline (the baseline is our average scan volume during the day). Here is a nice graph: